Margarita Hirapetian

Archive for the ‘Beauty’ Category

Cool Thing of the Day: No-Tan Pledge

In Beauty on November 29, 2011 at 8:07 pm

Summer’s fast approaching and I know you’re all excited about putting on your favorite bikini and hitting the beach to swim, surf, and tan. Some of you might even have plans to visit a tanning salon to get what one of my friends calls “a base tan.” Although I don’t want to ruin your summer plans, I feel obligated to tell you that this is a very bad idea –– not the swimming and surfing, but the tanning.

It’s no secret that tanning is unhealthy and dangerous. According to the Skin Cancer Foundation, tanning can damage healthy skin cells, cause premature aging of the skin, and, in extreme cases, lead to skin cancer. You don’t want to look 10 years older than you are, do you? And I know you don’t want to get skin cancer, which is also the number one most preventable type of cancer. In fact, preventing it is as easy as avoiding excessive sun exposure, putting on sunscreen every day (especially when you’re spending a lot of time outdoors), and avoiding tanning salons like the plague.

Yet despite these warnings, teen girls and boys continue to flock to tanning salons and beaches to perfect that “golden glow.” In an effort to curb this behavior Seventeen Magazine has partnered with dosomething.org and created the “No-Tan Pledge.” By signing it teens promise to protect their skin from harmful UVA/UVB rays by always wearing sunscreen, appreciating their natural skin tones, and giving up tanning beds. The Social Girls have already signed the pledge, and we think you should too!

Sign the pledge today—all it takes is one click.

 

AUTHOR’S NOTE: The blog posts that I composed for socialgirls.com (the website itself no longer exists) were all written under pen names. In this case, I posted as “Taylor.” All of the work, however, is my own. I came up with the concept for each “cool thing of the day,” found a corresponding stock photo, and wrote the entire copy. 

Beauty & Accessories: Heaven Scent

In Beauty on October 19, 2009 at 3:50 am

Plug_1p_ValentGifts

Writer’s Note: This page was a collaborative effort with my co-worker, Lusine Yeginyan. We both brainstormed the theme and had it approved by the editor-in-chief. I was in charge of contacting and acquiring images from the perfumers such as Creed and Bond New York. We worked on the title and caption together as well.

Beauty: Scents of Masculinity

In Beauty on October 19, 2009 at 3:46 am

Plug_1p_Colon

Beauty: Best Tressed

In Beauty on October 19, 2009 at 3:32 am

Plug_Hair

Writer’s Note: For all of the beauty and fashion plug pages I came up with the concept and had it approved by the managing editor or editor-in-chief. I then contacted the companies through the appropriate public relations companies and requested product samples (for the beauty pages) and high-resolution images (for most of the fashion pages). Once the beauty product samples (mascara, lipstick, shampoo, blush) were acquired, I delivered them to one of our regular photographers (in this case it was Karla Ticas; karlaticas.com) who “destroyed” and shot the products. I wrote the title, credits and short blurbs and handed the entire project to the graphic designer (Claudia Monje) to arrange the page.

Beauty Plug Page: Skin is In

In Beauty on October 19, 2009 at 3:30 am

Plug_Beauty

Beauty Plug Page: Eye for Beauty

In Beauty on October 19, 2009 at 3:27 am

Clip_Eye

Beauty Plug Page: Yes, Eye Can!

In Beauty on October 15, 2009 at 2:27 am

Plug_1p_BeautyEye

Beauty Plug Page: Color Me Pretty

In Beauty on October 15, 2009 at 2:26 am

Plug_Beauty

Beauty Plug Page: Get Cheeky!

In Beauty on October 15, 2009 at 2:13 am

Tear_Beauty_Cheeks

Beauty Plug Page: Lips & Tips

In Beauty on October 15, 2009 at 2:07 am

Clip_Lips

Follow

Get every new post delivered to your Inbox.